REDLEG RUM COMPANY ANNOUNCES THE LAUNCH OF REDLEG TROPICAL RUM
RedLeg Tropical Rum
Distil has announced the launch of new RedLeg Tropical Rum, the third flavour extension for the brand. The new flavour will build on the success of RedLeg Spiced Rum as well as existing flavours RedLeg Pineapple Rum and RedLeg Banana Rum.
Independent market research from the drinks market analysis company IWSR reports that RedLeg Spiced Rum achieved the highest Cumulative Annual Growth Rate (CAGR) in volume and value in the UK between 2013 and 2019 of any rum brand since its launch.
FULL OF CARIBBEAN SPIRIT
RedLeg Spiced Rum is distilled in the Caribbean, rested in oak barrels and infused with Jamaican ginger and vanilla for a smooth, accessible spirit.
The new flavour adds a tropical blend of 100% natural mango, guava and passion fruit, which symbolise friendship and community in the Caribbean.
RedLeg Tropical Rum pairs well with simple mixers, and is a great base for tasty twists on more complex cocktails such as a Mango Mojito or Tropical Daiquiri. The recommended simple serve is RedLeg Tropical Rum and lemonade with a wedge of lime.
Commenting on the launch, Sarah Kingsbury, Marketing Manager at The RedLeg Rum Company, said: “Following the success of existing flavours RedLeg Pineapple Rum and RedLeg Banana Rum, we’re excited to introduce RedLeg Tropical Rum to the family. The flavours have been instrumental in recruiting new consumers to the brand and have delivered incremental sales, and we’re confident that RedLeg Tropical Rum will continue to build on this success.”
RedLeg Tropical Rum is available for RSP £22.